Verasity (VRA), a blockchain platform focused on adtech and esports, has grown one of the most active communities in crypto. Before the 2022 market peak, Verasity built this audience not by luck, but by crafting smart marketing, fostering real utility, and engaging its users across all major platforms.

Laying the Foundation Before the Hype

Verasity started building its community as early as 2018. By 2022, Verasity was able to gain close to 400,000 followers on X through maintaining two way communication and providing regular updates. The social media marketing team was able to tweet thousands of times and created engaging content that kept the community in the loop.

But they didn’t stop there. They expanded their reach with Telegram groups in several languages, a Discord server for gaming and technology enthusiasts, and even a subreddit. This provided Verasity with an audience that spanned from gamers, tech enthusiasts, casual fans, and even traders.

These communities were already booming by the time 2021 came along with the bull market. Thanks to Verasity constantly nurturing the communities, they were ready to rally around the project when crypto adoption skyrocketed.

“Our success came from treating users as stakeholders, not consumers. When people feel ownership, they become your strongest advocates.”

— Mark Smith, Head of Community at Verasity

Early Marketing Moves That Worked

Verasity executed concerted marketing campaigns to boost community engagement. An early example was the team's "Verasity Influencer" program launched in 2020, which essentially turned passionate community members into micro-ambassadors. Enthusiasts on Twitter and Reddit could apply to become Verasity influencers and earn VRA token rewards for creating quality content – such as informative tweets, memes, or discussion posts that raised awareness. These efforts built a grassroots army of brand advocates.

Their “Pov explained” infographics series that got shared 5000 times on various platforms which displays the impact of providing simplified technology explanations to both technical and non-technical individuals.

Verasity has also been conducting quests and challenges that offer tokens in exchange for participation in entertaining and educational content.

The reason why Verasity’s campaigns are successful is because they are organized right and put a lot of focus on quality control. These influencers created and shared content that was meaningful and not as spammy as the content shared during airdrop campaigns.

They backed this with transparent communication, frequent AMAs, and media appearances. By early 2022, Verasity was being featured in outlets like Forbes and Nasdaq.com. This credibility gave new investors confidence and made existing users feel like part of something big.

Verasity positioned itself also at the crossroads of several booming crypto narratives—NFTs, esports, gaming, video streaming, AI and adtech—allowing it to tap into multiple fast-growing communities. Rather than choosing a single niche, Verasity cleverly aligned with the attention economy, offering a product that spoke to marketers, gamers, and content creators alike. This multi-narrative approach amplified its exposure during a time when hype around gaming tokens, metaverse projects, AI and DeFi was peaking, helping VRA ride several waves of momentum.

Overcoming Challenges Through Transparency

Through clear communication, Verasity was able to retain 80% of its community even when market volatility took a dip in late 2021. When token prices shifted, instead of avoiding tackling the core issues, the team held emergency AMAs to address concerns directly. Strategies of this sort allowed communities to be retained at rates 40% higher than the industry average during similar market downturns sustained

Utility and Product Vision as the Anchor

What differentiated Verasity from meme coins or hype-driven projects was its product roadmap. In their words, the patented technology ‘Proof of View’ offered a genuine solution to advertising fraud and many other crypto projects who were still building out their product infrastructure, VeraViews Adtech platform started onboarding clients.

VeraEsports not only hosted pro tournaments but also partnered with major players in the industry. These were not just promotions, they served as proof that Verasity needed speculative use cases. Hundreds of new users who weren't just there for the price action but for the opportunity to participate and engage also joined for events like GalAxie cup in 2022.

Verasity's technology was also refreshingly easy for people to understand. Rather than leaning into overly complex jargon, the team explained their ad fraud solution in relatable terms—like how advertisers could be sure their video views were real. This simplicity helped onboard users who may not have been deeply technical but appreciated clear benefits.

Exchange Presence and Strategic Listings

Verasity made sure to get listed on key exchanges early. KuCoin, Gate.io, Crypto.com, and others gave VRA strong liquidity and visibility. Each listing was timed with promotional events like trading competitions to bring new traders into the ecosystem.

What made this more than just hype was how Verasity followed up. New users were invited to join the community, learn about staking, or participate in campaigns. Listings weren't just about access—they were gateways into the ecosystem.

While competitors focused solely on Discord communities, Verasity's multi-platform approach yielded 3x broader audience reach, enabling them to capture users across different demographic segments and technical comfort levels.

Tokenomics That Empowered Users

One of the most remarkable strategies for Verasity was allowing users to decide on the token supply. Token burning in 2023: 10 billion tokens burned and this was half of the supply, which was done with the community feedback for smoother transitions. Direct communication increases trust and focuses on long term sustainability.

The VeraWallet staking program offered up to 25% APY and attracted over 300,000 users. This encouraged holding, participation, and long-term community growth.

More Than Hype: What Others Can Learn

Verasity's success wasn't just about being early or lucky. Their success is a combination of digital marketing, communication, vision and smart community incentives. While other projects disappeared in the bear markets, Verasity kept communicating with its users and building the product.

By giving users a reason to care—whether through real products, engaging marketing, or staking rewards—Verasity built loyalty that outlasted price drops.

Actionable Takeaways:

Multi-platform presence - Don't rely on a single community channel; diversify your approach to reach different audience segments
Value-driven rewards - Create incentive systems that encourage meaningful contributions, not just shallow engagement
Transparency first - When challenges arise, face them openly with your community rather than avoiding difficult conversations

Crypto startups can take notes: Be present across multiple platforms, engage your users, build real products, and let your community feel like stakeholders. Verasity proved that a strong, lasting community is built on more than price—it's built on purpose.

Verasity´s Community Building Playbook